A new clothing line for the Steelers has fans buzzing

One of the most recognizable teams in the NFL has made a huge hit with its fans. The team of Susan McGalla recently unveiled a new clothing line that has excited its fan base before the season even began. It’s a great move by the team to get the team excited and ready to go for the 2016 NFL campaign.

The organization surely listened to its fans, bringing in focus groups and trying to understand what they wanted in their team apparel. Well, the Steelers listened to what the fans wanted, and they delivered in a big way.

Men wanted Steeler clothing they could wear to the office that was appropriate, and women wanted clothing that made them look and feel more feminine. Girls wanted pretty clothing with more pink, and boys wanted team clothing that was cool.

The Steelers did just that. Brand names were incorporated into the clothing line like Nike Golf, Victoria’s Secret, and Tommy Bahama.

The Steelers wanted a change in what they offered their fans so they brought in a clothing guru in Susan McGalla, to make a change. McGalla is not a stranger to the fashion world. She listened to those focus groups, and modernized the Steeler brand.

McGalla wanted to bring the Steeler brand “into the streets”, where clothing could be dressed up or down in a way the fan wanted. Susan McGalla is a powerhouse in the clothing world where she served as the CEO of Wet Seal and president of American Eagle Outfitters.

Susan McGalla is bringing in the fans and making them a part of the organization by sharing their ideas how the Steelers can innovate and improve.

References:
http://ireport.cnn.com/docs/DOC-1115635

http://pittsburgh.cbslocal.com/2015/09/18/steelers-overhaul-fan-gear-closet-introduce-new-fashion-campaign/

Fabletics is Taking the World by Storm

The fashion world is changing, and there are some major players behind the changes that are happening. Fabletics is a brand that has managed to get a lot of buzz. People are talking about this on social media. There are also blogs that people are going to use to talk about Fabletics. The person that is doing the most talking, however, is the Fabletics co-founder, Kate Hudson.

She is doing her very best to make Fabletics a brand that stands out among the rest. Kate Hudson is working hard to make this brand stand out. She is opening stores and modeling the clothes. What may become her most effective marketing vehicle, however, is the interviews with magazines. This is where she shines the most. That is where she is giving people access to her brand with details about the clothes.

Fabletics is the brand that has managed to keep things interesting in the workout industry. There are many people that are getting a feel for the brand because it is showing on the bodies of women that are in malls. Women that are out to lunch are wearing their gear. That is why it has become so popular. It is getting noticed by people that would not necessarily go out to the gym.

It may be surprising, but some people may even be able to wear some Fabletics outfits to work. That is something that has become a big surprise because most workout clothes just do not fit this type of profile. Fabletics is a brand that has managed to get a lot of buzz because it fits into many environments that traditional workout clothes will not fit into. That is what Kate Hudson wanted to do when she started working on the website. This is a reality for her now. It is quite obvious that people are going to want to see more of this brand because it is going to be ideal for so many customers.
See: http://www.bustle.com/articles/152273-when-is-fabletics-swimwear-coming-out-start-planning-for-the-beach-now-photos

Women are still shopping vigorously on the website, but that is not the only place that you will find customers that want the review she wrote. There are more stores that are opening up, and Hudson knows that this will present more opportunities for people to try on the Fabletics clothes.

The Fabletics brand is something that is hot right now, and a lot of female consumers are reading the magazines like Marie Claire to find out more about the brand. It is set to become a staple in American workout gear.
Read the full article on: Kate Hudson Fabletics Interview 2016