Fabletics, Taking Athleisure to the Next Level

Fabletics, the athleisure brand, has taken the country by surprise. This company has grown so big, it’s now able to compete even with online giant Amazon. This success is due, in part, to Kate Hudson, the actress and new fashionista of Fabletics. The brand has now exceeded over $250 million in sales in just a few short years. Hudson was approached by the creators of Fabletics to represent the brand due to her fit lifestyle and winning attitude.

 

Hudson states that in the beginning many of the business decisions were made and tested by “trial and error.” Executives at Fabletics involved Hudson in nearly all business decisions. She took the initiative to take the company to all new heights. Customer service was a top priority, as was the quality of merchandise. The company took a large loss in the beginning due to receiving a shipment of substandard quality. The customer service was revamped and now enjoys a high customer satisfaction rating. Taking the bull by the horns, the company executives and Hudson made an unstoppable powerhouse of athleisure success. Demi Lovato has also joined Fabletics due to the message, it brings to its customers and its empowerment of women. She’s released her new fashion line, which can be found on the Fabletics website at https://www.fabletics.com.

 

Another factor in the success of the company was the marketing methods it implemented. The “reverse showroom” technique, as used by companies such as Apple and Dell, highlights the online component with smaller retail outlets. This is great for an apparel line, as shoppers often want to see the quality and style prior to purchasing. Data also allows Fabletics to make business decisions in the retail stores as far as merchandise and support. Bestsellers are available in the stores for customers who’re seeking instant gratification. Customer service also has a spot in the store, which makes customers feel confident in the company.

 

Fabletics includes more than just athleisure and women in its lineup. A men’s line, kids, plus sizes, shoes and many other items can be found on the Fabletics website. The lifestyle quiz also helps match customers with the best possible look and fit for their unique needs and tastes. Guests can also find things like lifestyle and health and fitness tips. Top picks are featured, as are specials to save new members money on their first purchase. Get online and see what Fabletics has to offer and take the lifestyle quiz at https://www.fabletics.com/get-started today!

Customer Reviews Is the Modern Way of Driving Revenue

Nowadays, customers go for crowd-sourced reviews to determine whether or not they would buy a product. In fact, it would look stupid for an e-commerce store to sell online without reviews of the product they are selling. Therefore, to stay atop as an entrepreneur, it is paramount to study customer behavior and make every adjustment when necessary to lure more into buying from you.

 

Fabletics, launched in 2013, has since grown above 200% to $235 million in revenue. Still, it has more than $1million members in paying. According to Shawn Gold, who is the Corporate Marketing Officer of TechStyle Fashion Group, the high revenue is attributed to embracing the user reviews, or as he calls it, the crowd.

 

Through leveraging the prominence of reviews in the present age customer journey, Fabletics was able to power such rapid growth. The consumer reviews can lead to a higher customer acquisition, improved loyalty (LTV) not forgetting customer retention for a brand across all industries. In a business decision-making process these days, one has to factor in the power of online review. Before they make their purchase, clients first search for the firm online and had straight to read reviews to determine if they will buy from the store, or not.

 

Also, today customers will trust the online review as much as they would trust a personal recommendation from a friend. This is according to research by BrightLocal. Peter Holten Mühlmann who is Trustpilot’s Founder and CEO expresses that these days, trust is at an all-time low, and clients do not anymore trust traditional marketing methods, and would rather turn to online reviews. It is said, that with great reviews come great power.

 

To boost your revenue, ensure you have authentic and genuine reviews. They will among other things drive improved search engine ranking, attract more buyers and at the end boost your revenue. The smartest business strategy entails incorporating the reviews into the product offering.

 

Just recently a Fabletics first ever collaboration, with pop superstar Demi Lovato launch went down at the luxurious Beverly Hills Hotel. The event brought together, Kate Hudson herself, who was walking on the red carpet, various celebs, and paparazzi to celebrate the launch. Demi Lovato was heard expressing his love for Fabletics, and most importantly the cute clothes and what they stand for.

 

He adds that they not only empower women to be the best version of themselves but also make them strong no matter their color shape size or even age. He adds that since Fabletics was founded, it became just that. It is a fashion forward athleisure brand that is designed to be inclusive plus empowering. In just a paltry three good years, Kate Hudson and the team have been able to turn their startup to a staggering $250 million company.

 

As it stands, Fabletics currently has 22 retail stores and is planning to increase this number come 2017. Even bigger things should be expected in the next three years to come. But even with all this success, Kate Hadson isn’t yet ready to hang her boots anytime soon. For her, she loves to be an actor and will continue to be one through and through.