Most people dream about starting their own business and end up falling a little short. But that did not apply to the company owner Ryan Emmons. Charm City Beverages resorted that he originally launched Waiākea water in 2012 a year after graduating. And now he sells his product in over 900 different locations around the world.
Ryan’s strategy has certainly paid off. He is able to transport most of the water to the United States by using only one small co-packing facility. Learn more about Waiakea Water: http://www.forbes.com/sites/helainahovitz/2015/10/20/now-thats-refreshing-22-year-olds-hawaiian-bottled-water-grows-4000-in-3-years/#52a85baf5332
Now that he has successfully transformed an idea into a business, he will be opening up a larger plant that will tap into a fresh water source with ease. Scaling a business up is always a very important tactic to succeed. However, the bottled water industry does not need a large company to succeed.
According to Crunchbase, Waiakea water offers a product that does not have much of a competition, and in return they are able to offer a premium service with an exceptional price. Waiakea spring water is definitely something different, by tapping into a fresh water source they are able to offer consumers what they want.
What does a consumer want?
People are figuring out the importance of pH balanced water. A consumer can maintain a proper amount of pH in their body by simply keeping a healthy balance of alkaline.
There are numerous brands of bottled water sources that actually measure on a low pH scale, however, Waiakea water comes from a rich water source that is naturally alkaline based. According to PR News Wire, Waiakea Water goes through a unique filtration system that offers a constant flow of water unlike some sources that remain stagnant. It becomes a pH balance of 8.8 naturally due to the minerals present in the water.
It can even have a hint of sweetness to it. Drinking alkaline water daily can reduce acid reflux, prevent Alzheimer’s, and minimize the risk of cognitive decline. Emmon’s knows that the benefits of alkaline water can be overlooked, but he is making it a mission to change that.