Sweetgreen is a salad food change that is rapidly growing in success. Danny Meyer, Daniel Boulad, and Steve Case have all invested in this rising health company. Sweetgreen fills the void in affordable, healthy, organic, local, and fresh salads. Not only are the salads healthy and delicious, but they are also very filling. Due to their continued success, Sweetgreen now has 40 different locations and plans for more expansions in the future. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
The co-CEO, Nathaniel Ru, wanted to create a company that stands for something good. sweetgreen gives people the option to improve their lives and health by choosing better food. They are very interesting in advancing technology and consider their company to be based on technological DNA. They have had great success with their website and app, and over 30 percent of their transactions and completed on those platforms. Nathaniel Ru does not believe in huge corporate offices, so they make it a point to shut down their offices several times a year. They do this in order to allow everyone the opportunity to work in the restaurants. This allows them to decentralize and have a good understand of what is actually happening at the restaurants. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
Nathaniel Ru, Jonathan Neman, and Nicolas Jammet opened the first Sweetgreen in Georgetown. They did an interview with Fortune in 2014. In that interview, they said that they knew they had achieved success when they successfully made it through the first winter break on the Georgetown campus. Even without all the students, they were still making money.
Nathaniel Ru graduated in 2007 from the Georgetown University’s McDonough School of Business. He earned a bachelor of the sciences degree in Finance while he was there. He first began exploring entrepreneurship possibilities while he was attending Georgetown University. He met the two other co-founders of Sweetgreen while he attendance at the college. Together, the three of them came up with the idea for a healthy dining options for the Georgetown area. They were surprised that there were very view options for someone to purchase healthy food in that area. Since Nathaniel Ru is so concerned about the environment, it was important to him that he create a restaurant that is very eco-friendly. As a result, Sweetgreen only leaves behind a small carbon-neutral footprint. Currently, Nathaniel Ru is the Principal of SWTLF Ventures. He also has several of his person investments. These include investments in LOLA, MeUndies, EatPops, and Bond Street.