OSI Industries: The Making Of A Global Brand with A Local Touch

Founded over a hundred years ago, OSI Industries has been at the forefront of the global processed market revolution with its ever-growing product portfolio. At the core of the company’s transformation into a world leader and premier supplier of processed or value-added proteins and food products is innovation. Over the years, OSI Industries adopted innovative technologies in food processing and innovative expansion strategies that have seen it expand its operations beyond the American market. One such innovative technology that the company embraced from its inception is the cryogenic processing of foods. The move endeared it not only individual customers but also to fast food companies such as McDonald’s which contracted OSI Industries to become one of its primary suppliers of meet in the 1940s.In addition to maintaining its longstanding relationship with McDonald’s, the company has also become favorite supplier for other fast food brands such as Pizza Hut, Burger King, and Subway.

The company’s strategic expansion strategy has been implemented in a multi-pronged manner that has seen it cement its market leadership within the American market and overseas. Headquartered in Aurora, Illinois, OSI Industries has expanded in the domestic market by opening new plants in various locations including Chicago, Illinois, while also acquiring new plants. The company acquired a Tyson Food plant in Chicago while also approving partnerships with Canadian companies which underscored the commitment of the company’s top hierarchy led by President David McDonald and the CEO Sheldon Lavin to dominate North American market. It is currently ranked as America’s leading private corporation with annual revenue estimated at $6.1 billion.

Over the years, OSI Group has strategically transformed into a multinational corporation with operations in seventeen countries including Brazil, Australia, Japan, and India. In particular, the company has embarked on an ambitious plan to dominate European and Asian markets through mergers and acquisitions. In 2016, the company cemented its envious position as a premier food processor and supplier with the purchase of Flagship Europe. The same year, the management also approved the acquisition of Baho Foods and expansion of production capacity at its plant in Spain. One of the striking features in the company’s expansion strategy is the adoption of local culture within these new plants and companies in overseas territories.

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