The democrat and progressive campaign software company NGP VAN recently came out with a video on their YouTube channel about why canvassing is important for a campaign to be successful. NGP VAN employee Ashley Williams and DNC employee Ramsay Reid were the speakers in the video. They weighed in on the importance of getting out to canvass ASAP and to gather as many volunteers as possible. They gave tips on canvassing from their own personal experiences door knocking for candidates.
Scripts are vital for a canvass to go well. Volunteers must be properly trained on how to present a script to talk up a candidate. They also need to be trained on special scenarios where they may need to branch off from their main script to adapt to what the voter’s concerns or questions are. The script should also include questions for the citizen on how and when they intend to go vote. This way they will start making a plan for voting and will be more likely to vote. Train all of your volunteers to be comfortable with presenting a two way discussion with voters about the campaign. They should also know that going to enough homes and spending enough time with each person discussing the candidate are two objectives they must find a balance with when they are out door knocking.
The other tips for canvassing is to modernize it with automation and mobile apps. Automating everything will allow a volunteer to not have to deal with as much paper and the campaign can more effectively analyze the real time results of their canvassing. Using a mobile app -like NGP VAN’s MiniVAN app– can help volunteers to more easily move around to canvass in their area. A mobile app also decreases the amount of paper a volunteer has to carry around. It keeps the canvass more organized and helps the campaign avoid cutting turf.
Bottom line it is important for a successful canvass to have enthusiastic volunteers who are trained and willing to have real conversations with voters. A campaign cannot be successful without enthusiastic support and the concerns of voters as a main focus.